Marketing basics for Indie Hackers

Those resources will give you the basics of marketing & consumer psychology

by Nico


Chapter 1: Consumer psychology basics

πŸ“° Maslow's Hierarchy of Needs
Before understanding marketing, we need to understand psychology.Β Maslow's Hierarchy of Needs is the first step to that!
πŸ“° Blog
πŸ‘Ά Beginner
πŸ’Έ Free
βŒ›οΈ 5m

Chapter 2: Differentiate yourself

Purple Cow - Seth Godin
An amazing book to understand one of the most valuable thing in marketing: Being remarkable.
πŸ“— Book
πŸ‘Ά Beginner
πŸ’Έ $1
βŒ›οΈ 5h
Blue Ocean Strategy -Β W. Chan Kim
How to Create Uncontested Market Space and Make the Competition Irrelevant
πŸ“— Book
πŸ‘Ά Beginner
πŸ’Έ $15.54
βŒ›οΈ 1w
Contagious - Jonah Berger ($)
But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
πŸ“— Book
πŸ‘Ά Beginner
πŸ’Έ $11.11
βŒ›οΈ 2d

Chapter 3: Advanced Consumer psychology

Predictably Irrational - Dr. Dan Ariely
This book is the result of a study on why people don't behave rationally. Can help to structure your pricing, tweka your messaging or other to sell more.
πŸ“— Book
πŸ€“ Advanced
πŸ’Έ $11.99
βŒ›οΈ 2d