Those resources will give you the basics of marketing & consumer psychology
by Nico
0
Chapter 1: Consumer psychology basics
📰 Maslow's Hierarchy of Needs
www.simplypsychology.org
Before understanding marketing, we need to understand psychology. Maslow's Hierarchy of Needs is the first step to that!
📰 Blog
👶 Beginner
💸 Free
⌛️ 5m
Chapter 2: Differentiate yourself
Purple Cow - Seth Godin
www.amazon.com
An amazing book to understand one of the most valuable thing in marketing: Being remarkable.
📗 Book
👶 Beginner
💸 $1
⌛️ 5h
Blue Ocean Strategy - W. Chan Kim
www.amazon.com
How to Create Uncontested Market Space and Make the Competition Irrelevant
📗 Book
👶 Beginner
💸 $15.54
⌛️ 1w
Contagious - Jonah Berger ($)
www.amazon.com
But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
📗 Book
👶 Beginner
💸 $11.11
⌛️ 2d
Chapter 3: Advanced Consumer psychology
Predictably Irrational - Dr. Dan Ariely
www.amazon.com
This book is the result of a study on why people don't behave rationally. Can help to structure your pricing, tweka your messaging or other to sell more.
www.amazon.com
