Marketing basics for Indie Hackers

Those resources will give you the basics of marketing & consumer psychology

by Nico


Chapter 1: Consumer psychology basics

📰 Maslow's Hierarchy of Needs
Before understanding marketing, we need to understand psychology. Maslow's Hierarchy of Needs is the first step to that!
📰 Blog
👶 Beginner
💸 Free
⌛️ 5m

Chapter 2: Differentiate yourself

Purple Cow - Seth Godin
An amazing book to understand one of the most valuable thing in marketing: Being remarkable.
📗 Book
👶 Beginner
💸 $1
⌛️ 5h
Blue Ocean Strategy - W. Chan Kim
How to Create Uncontested Market Space and Make the Competition Irrelevant
📗 Book
👶 Beginner
💸 $15.54
⌛️ 1w
Contagious - Jonah Berger ($)
But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
📗 Book
👶 Beginner
💸 $11.11
⌛️ 2d

Chapter 3: Advanced Consumer psychology

Predictably Irrational - Dr. Dan Ariely
This book is the result of a study on why people don't behave rationally. Can help to structure your pricing, tweka your messaging or other to sell more.
📗 Book
🤓 Advanced
💸 $11.99
⌛️ 2d