Copywriting is essential if you want to promote your startup online. This curated list will teach you the basics.
Chapter 1: Why write stuff?
What Is Copywriting ?
A easy-to-read introduction to copywriting
How important is copywriting?
A thread with great answers about the importance of copywriting
Chapter 2: Writing stuff better
Scientific Advertising - Claude Hopkins
This book one of the biggest reference when it come to advertising (which is copywriting).It's an old book (1923) but the principles are still very relevant today.
A quick checklist that cover all you need to know to get started with Copywriting
This book give you lots of direct psychology tips and tricks to use when writing copies. It's easy to read and packed with around 100 tips you can use.
📰 The AIDA Formula
AIDA is one of the most popular copywriting formula. Very helpful to help you structure your landing pages, ads or blog posts.
Chapter 3: Writing stuff for your start-up
How to make a landing page that sells
In this article, you'll learn the process I use to write landing pages copy.
The Ultimate Sales Letter - Dan Kennedy
This book is about writing text that sells. The principles can be applied to landing pages, cold outreach email or physical mails if you're old-school.
Chapter 4: Advanced copywriting mastery
Breakthrough Advertising - Eugene Schwartz
Breakthrough Advertising is the bible of marketing and consumer psychology. It was written in the 60's and then stopped being printed until recently.To give you an idea, it was recently selling for $500 on Amazon. This website is the only 'legit' way to get it.